https://techcrunch.com/video-article/google-built-an-entire-theme-park-ride-in-the-ces-parking-lot-because-they-can/

For a lot of companies, the whole point of CES is to get attention — and in this sea of noise, that’s tougher than it might sound. Someone else will always have a bigger screen, or a prettier booth, or a better celebrity guest.

So Google tried something a bit… different this year. They built a friggin’ theme park ride.