https://www.cnet.com/news/amazon-fire-tv-tops-30-million-active-users-beating-roku/ > The 30 million figure puts Fire TV ahead of Roku, widely considered one of the most popular streaming-video products, which earlier this week estimated it had 27 million active users. Roku declined to comment. > It's also up from the 25 million Amazon disclosed in October, suggesting growth of 5 million new accounts in three months.