https://www.cnet.com/news/what-its-like-on-googles-assistant-themed-ride-at-ces-2019/

So yeah, a ride about software. To Google's credit, the company is self-aware about the absurdity. Before riders get into their seats, a voice over the PA system welcomes them to an experience that's "part ride, part marketing stunt, let's be honest with ourselves."

Here's how the whole thing goes down. Riders wait in line where they meet Grandma, who talks to the crowd. Then they are ushered into a room where they hear the story for the ride. You're with Dad as he tries to rush through his errands and buy a cake for Grandma's 91st birthday.