https://www.cnet.com/news/eugene-the-egg-instagrams-most-liked-photo-its-been-incredible/

"Eugene the Egg is so appreciative of the amazing support, it has been incredible," the person behind the Instagram account told me in an email. 

When asked about the account's merchandise offerings -- currently, two shirts that say "I LIKED THE EGG" -- the response was, "We're dropping a new design every day, and giving 10 percent of that to a chosen charity."