https://www.cnet.com/news/lg-drops-price-on-oled-tvs-in-time-for-super-bowl-starting-at-1500/

A press release LG emailed to CNET claims that the new pricing is its lowest ever on OLED TVs, but it's actually a tie. For Black Friday 2017 LG discounted its B7A OLED TVs to exactly the same price: $1,500 for the 55-inch TV and $2,300 for the 65-inch model.

LG's Super Bowl discount on the B8 might not be its lowest in history, but if you're in the market for a high-end TV and can afford an OLED -- in short, if you've been waiting for this price drop -- now is the time to buy.