https://www.cnbc.com/2019/01/15/wall-street-cheers-netflix-because-it-still-offers-a-great-deal.html

Investors are cheering Netflix's decision to raise prices, suggesting they view the streaming service as so beloved by consumers that they'll willingly pay more for it.

Netflix is raising the cost of its most popular U.S. plan by $2 per month to $12.99 from $10.99. The ability to raise prices without significant subscriber churn is core to the company's financial model, which has always subsisted on a thin profit margin.