https://www.cnbc.com/2019/01/15/wall-street-analysts-love-netflixs-price-increase-saying-it-shows-confidence-in-content-slate.html

Netflix announced Tuesday it is raising prices on customers for the fourth time in its history.

Shares took off after the company said the increase will take effect right away, with the price jump expected to be between 13 and 18 percent.