https://www.cnet.com/roadshow/news/volkswagen-electric-cars-debut-right-time/

Keogh said that VW was far too slow to respond to the crossover and SUV craze in the US, failing to introduce models quickly enough to respond to customer demand. With EVs, the automaker does not want to miss the boat again.

"I think we can put a car on the market that's a proper Volkswagen passenger car, at a proper Volkswagen price, just at the time where I'll say market reaction, market sentiment, consumer acceptance [will be] building," he continued.