Nielsen: 16M U.S. homes now get TV over-the-air, a 48% increase over past 8 years
https://techcrunch.com/2019/01/15/nielsen-16m-u-s-homes-now-get-tv-over-the-air-a-48-increase-over-past-8-years/
The number of U.S. households without a traditional cable or satellite TV subscription that instead receive broadcast stations using a digital antenna has jumped by nearly 50 percent over the past 8 years to reach 16 million homes, according to a new report from Nielsen. Today, 14 percent of all U.S. TV households are watching television over the air, it found.
The measurement firm says there are basically two camps among this group of cord cutters.