https://finance.yahoo.com/news/netflix-raising-prices-142723336.html

This will be the fourth time that Netflix has raised prices for its U.S. customers, most recently in 2017. New customers will be affected immediately, while existing customers will experience the changes over the next three months.

One of the main concerns about hiking prices is that the existing customers will leave, and it will deter new customers from wanting to sign up. However, Leon LaBrecque, Sequoia Financial Group's chief growth officer, doesn’t think think the price increases will scare off subscribers.