https://www.cnbc.com/2019/01/14/how-sustainable-start-up-sustenir-was-inspired-by-a-facebook-article.html > Next time you feel guilty about idling away your commute on social media, remember that inspiration can come from all sources. > That was certainly the case for Benjamin Swan, whose subway scrolling sparked an idea that led him to quit his corporate job and embark on a multimillion-dollar business venture.