https://www.businesswire.com/news/home/20190114005497/en/

COLUMBUS, Ohio & TORONTO--(BUSINESS WIRE)--Jan 14, 2019--Astute today announced they have been selected by KIK Custom Products, one of North America's largest manufacturers of private label consumer and industrial products, to implement consumer case management CRM, knowledge management, and consumer analytics. KIK's Consumer Relations team will use the new system to bring a greater level of focus, efficiency, and insight to their interactions with consumers.

After adding several new brands to their portfolio, KIK Custom Products realized that their current approach to consumer case management would not enable them to effectively handle the additional contact volume, nor would it empower their agents with the most up-to-date information on the new product set. After speaking with several existing Astute clients and seeing the suite in action, KIK decided that Astute was the best choice for a truly consumer-focused system.