https://www.cnbc.com/2019/01/11/ford-has-a-lot-riding-on-the-detroit-auto-show-this-year.html > Few automakers exhibiting at the Detroit auto show, which kicks off Sunday in Detroit, have more riding on this year's show than Ford. > The company, which is scheduled to release its fourth-quarter earnings Jan. 23, is in the midst of an $11 billion turnaround under CEO Jim Hackett. Investors haven't been pleased so far. Its shares skidded 39 percent last year, falling below $10 a share for the first time since 2012, as its profits plunged 27 percent to $3.8 billion during the first nine months last year from the same time the previous year. And it announced Thursday a massive restructuring in Europe that will cut thousands of jobs there and discontinue several vehicle lines that have been losing money.