Apple reportedly plans to slow down hiring after weak iPhone sales

Apple reportedly plans to slow down hiring after weak iPhone sales

5 years ago
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https://www.theverge.com/2019/1/16/18185825/apple-earnings-hiring-slow-down-iphone-sales-weak-tim-cook

Apple will slow down its hiring in some divisions after holiday iPhone sales came in lower than expected, according to a report from Bloomberg. That’s not quite as severe as a full-blown hiring freeze and far from layoffs. But it does indicate the company that was, just six months ago, valued at over a trillion dollars is entering a period of financial uncertainty, as the success of the iPhone has begun to visibly falter.

Apple CEO Tim Cook disclosed the hiring slowdown to employees in a meeting earlier this month, Bloomberg reports. Cook reportedly elaborated that he had not decided which divisions would hire less employees, but did say that Apple’s artificial intelligence team would continue to aggressively expand its headcount. While Cook didn’t specifically call out the marketing team, Bloomberg reported in December that Apple had shifted some of its marketing team’s focus onto the iPhone and away from other projects.