https://phys.org/news/2019-01-sinclair-debuts-streaming-local-tv.html

Sinclair said the motivation behind Stirr is in part to help viewers "access the local news and lifestyle programming that is relevant to their everyday life."

Sinclair was admonished by media watchdogs in April after the sports news service Deadspin pieced together clips of dozens of TV anchors for Sinclair reading from the same script. The script warned viewers about "biased and false news" from other media outlets. At the time, President Donald Trump tweeted his support of the company. Sinclair defended the effort as a way to distinguish its news shows from unreliable stories on social media.