https://phys.org/news/2019-01-ready-galaxy-s10-samsung-host.html

The launch of the S10 is a big deal for Samsung, and not just because of the 10th anniversary. Samsung, like arch-rival Apple, has seen a significant slowdown in the smartphone business.

Premium handsets are pricey, the market has become saturated and, as good as phones as last year's Galaxy S9 and other top tier phones are, it's been some time since any major new ground has been broken in the space.