https://www.siliconvalley.com/2024/01/11/iconic-gum-to-be-discontinued-after-more-than-five-decades/

It’s the end of an era for Fruit Stripe, the decades-old gum brand that was known for its fruit-inspired flavors and zebra-print product: The brand’s owner is discontinuing the striped treat.

“The decision to sunset this product was not taken lightly,” a representative for Ferrara, Fruit Stripe’s owner, told CNN on Wednesday. “We considered many factors before coming to this decision, including consumer preferences, and purchasing patterns – and overall brand trends for Fruit Stripe Gum.”