Iconic gum to be discontinued after more than five decades
https://www.siliconvalley.com/2024/01/11/iconic-gum-to-be-discontinued-after-more-than-five-decades/
It’s the end of an era for Fruit Stripe, the decades-old gum brand that was known for its fruit-inspired flavors and zebra-print product: The brand’s owner is discontinuing the striped treat.
“The decision to sunset this product was not taken lightly,” a representative for Ferrara, Fruit Stripe’s owner, told CNN on Wednesday. “We considered many factors before coming to this decision, including consumer preferences, and purchasing patterns – and overall brand trends for Fruit Stripe Gum.”
Iconic gum to be discontinued after more than five decades
Thu Jan 11, 2:37pm UTC
https://www.siliconvalley.com/2024/01/11/iconic-gum-to-be-discontinued-after-more-than-five-decades/
> It’s the end of an era for Fruit Stripe, the decades-old gum brand that was known for its fruit-inspired flavors and zebra-print product: The brand’s owner is discontinuing the striped treat.
> “The decision to sunset this product was not taken lightly,” a representative for Ferrara, Fruit Stripe’s owner, told CNN on Wednesday. “We considered many factors before coming to this decision, including consumer preferences, and purchasing patterns – and overall brand trends for Fruit Stripe Gum.”