https://www.siliconvalley.com/2021/04/07/best-buy-starts-paid-membership-program-to-rival-amazon-walmart/

Best Buy Co. unveiled a new membership program that offers benefits including free installation and unlimited technical support as it looks to expand beyond just selling products and keep pace with Amazon.com.

The electronics retailer said the pilot, dubbed Best Buy Beta and available in about 60 stores by the end of the month, will also include exclusive pricing, up to two years of protection on most purchases, free deliveries and a concierge service that’s available to answer questions 24 hours a day.