https://www.siliconvalley.com/2019/11/27/apples-iphone-sales-went-south-ahead-of-holiday-season-report/

With its iPhone 11 phones, Apple is looking for its newest line of iPhones to spur a strong Christmas and holiday sales season for the consumer electronics giant.

And Apple will need that, because a new report on the smartphone market says the company is dealing with a worldwide decline in iPhone demand while its two-largest rivals continue to rack up sales at Apple’s expense.