https://phys.org/news/2018-07-toronto-shootingthe-psychology-loss-identity.html

Fear-inducing headlines grab our attention in the same way that advertisements for clearance sales do, even though they should be treated with the same skepticism that we view liquidation sales.

However, most of us treat the two as if there was a qualitative difference rather than being on the same mental continuum of prospective loss. This seems to be a result of a single brain that has an internal struggle between multiple motivations.