https://phys.org/news/2018-07-toronto-shootingthe-psychology-loss-identity.html > Fear-inducing headlines grab our attention in the same way that advertisements for clearance sales do, even though they should be treated with the same skepticism that we view liquidation sales. > However, most of us treat the two as if there was a qualitative difference rather than being on the same mental continuum of prospective loss. This seems to be a result of a single brain that has an internal struggle between multiple motivations.