Google to deploy generative AI to create sophisticated ad campaigns

Google to deploy generative AI to create sophisticated ad campaigns

a year ago
Anonymous $5YzO3NGzaX

https://arstechnica.com/information-technology/2023/04/google-to-deploy-generative-ai-to-create-sophisticated-ad-campaigns/

Google plans to introduce generative artificial intelligence into its advertising business over the coming months, as big tech groups rush to incorporate the groundbreaking technology into their products.

According to an internal presentation to advertisers seen by the Financial Times, the Alphabet-owned company intends to begin using the AI to create novel advertisements based on materials produced by human marketers.

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