https://arstechnica.com/information-technology/2023/04/google-to-deploy-generative-ai-to-create-sophisticated-ad-campaigns/ > Google plans to introduce generative artificial intelligence into its advertising business over the coming months, as big tech groups rush to incorporate the groundbreaking technology into their products. > According to an internal presentation to advertisers seen by the Financial Times, the Alphabet-owned company intends to begin using the AI to create novel advertisements based on materials produced by human marketers.