https://www.siliconvalley.com/2025/01/05/genesis-shines-but-still-unknown-after-all-these-years/

Ten years ago, a decade after it was first considered, the Genesis G90, a luxury sedan, debuted in South Korea. It remains the manufacturer’s flagship vehicle and has been available in the United States since 2016.

The carmaker’s vehicles have collected many honors from respected automotive publications. But there’s still an identity issue and for a few reasons. “What’s a Genesis?” “Who makes them?” and “Where are they sold?” remain often asked questions.