https://www.siliconvalley.com/2025/01/04/oneill-surf-shop-in-downtown-santa-cruz-announces-closure/

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz recently announced it will permanently shutter its doors later this month after more than two decades of business.

According to O’Neill Surf Shops Retail Division General Manager Tanner Beckett, “O’Neill Surf Shop will be closing its downtown store location as it seeks to consolidate operations in an evolving retail landscape.”