https://www.siliconvalley.com/2024/12/18/youtubes-top-trends-for-2024-include-bay-area-creators/

Online video giant YouTube has published its year-end top U.S. trends lists for 2024 and in includes Bay Area content creators.

Original content creators continued to ascend on YouTube in 2024, especially video podcasts, as users search for alternatives to traditional news sources. For example, in addition to video podcasts like Club Shay Shay and The Joe Rogan Experience, All The Smoke hosted by former Golden State Warriors’ teammates Matt Barnes and Stephen Jackson topped viewership in the past year. The brash podcast even hosted presidential candidates exhibiting its influence and cultural relevance, according to YouTube.