https://www.siliconvalley.com/2024/12/02/jill-on-money-holiday-spending-should-confirm-soft-landing/

The retail holiday season is well under way, and in the weeks ahead, we are going to learn whether or not consumers feel as glum about the economy as they said they did, prior to the election. (An October Gallup poll found that just over half of Americans said that they are worse off today than they were four years ago.)

Early estimates are for a so-so holiday spending season, with Deloitte predicting an increase of 2.3 to 3.3 percent from a year ago, which would represent a slowdown from last year’s 4.3% annual gain. As we have seen over the past two decades, e-commerce will grow faster (7-9%) than brick and mortar sales, and will probably reach another new record in 2024 ($240.8 billion), according to Adobe.