https://www.siliconvalley.com/2023/11/24/amid-higher-prices-what-will-bay-area-holiday-shoppers-spend-this-holiday-season/

Shoppers may be feeling squeezed by higher prices, but locally owned stores in the Bay Area are expecting to register big sales this holiday season, providing a welcome boost to the region’s smaller downtowns after a year of economic challenges.

Holiday shopping kicked off in earnest on Friday, with retailers large and small offering deals to lure price-conscious customers, while Christmas tree lots welcomed families eager to ring in the season.