https://www.siliconvalley.com/2023/10/27/how-a-single-year-of-elon-musk-turned-twitter-into-a-husk-of-its-former-self/

New York  — It’s been one year to the day since Elon Musk completed his purchase of Twitter for $44 billion and set the company, along with its employees and users, off on a whiplash-inducing series of twists and turns.

Twelve months on, the company barely resembles its former self — and not only because Musk renamed it “X” and did away with its iconic blue bird branding. Through a dizzying and haphazard barrage of changes, Musk has transformed a profitable company once regarded as the world’s go-to source for breaking news and political commentary into a widely ridiculed platform that’s fighting just to break even and crippled by debt; that’s struggling to manage spam and disinformation; that’s alienated some of its biggest advertisers and users; and that’s casting about for purpose.