https://www.siliconvalley.com/2023/06/19/with-fur-out-of-fashion-peta-sets-its-sights-on-wool-leather-and-down/

When Ingrid Newkirk co-founded People for the Ethical Treatment of Animals (PETA) in 1980, fur was a status symbol. “Everyone aspired to have a fur,” Newkirk recalled. “But that’s all gone now.”

PETA has played a significant role in that shift, blending aggressive protest tactics — including throwing red paint — with media campaigns and corporate engagement to drag the fashion industry away from its use of fur.