https://www.siliconvalley.com/2024/08/08/addicted-to-the-olympics-peacock-is-probably-a-big-reason/ > Four boxes with live Olympics action filled Peacock’s screen during its “Gold Zone” show one afternoon this week — one showing women hammer toss competitors, another with long jumpers going aloft, a third with racers leaping hurdles and the last showing the minutes counting down in the U.S.-Germany women’s soccer match. > Occasionally producers punch up a concentrated look at one event. This was a gripping display of the breadth of Olympic sports, and it was hard not to get hooked.