https://www.siliconvalley.com/2024/06/22/san-jose-business-district-embraces-a-new-identity/

Have you been to the new East Village in San Jose? Maybe you have without realizing it. That’s the new branding for the East Santa Clara Street Business Association, which stretches along one of the city’s main arteries just east of downtown.

You might scoff at the New York-type styling of the name, but it’s a lot easier to mention in conversation with a single breath.