https://www.siliconvalley.com/2024/06/11/niles-disney-finds-a-new-challenge-in-the-bahamas/

Disney’s Imagineers often talk about a “blank sheet of paper.” It’s the starting point of a design process, when nothing has been created yet and all you have is that blank sheet of paper.

Of course, these days, it’s more likely a blank document or project file on a computer screen rather than a physical sheet of paper, but the point remains the same. You start from nothing.