https://www.siliconvalley.com/2024/02/08/larry-magid-microsoft-copilot-and-the-ai-super-bowl/

Sunday’s Super Bowl will have many exciting moments, but sorry sports betters, I am not able to predict what will happen on the field. But one prediction I can make is that we’ll see at least a few commercials about generative AI and plenty of commercials that were created, in part, using AI tools.

Some of these ads are already available to watch online, including the ad for Microsoft Copilot (“everyday personal AI companion”) and Google’s Pixel 8 commercial that shows how their new phone uses AI to make it easier for people with blindness or low vision to capture photos.  Coca-Cola even makes fun of AI in its Field of Fake BodyArmor Sports Drink commercial that shows fake football videos followed by “nothing in sports should be artificial,” along with a pitch for its drink with “real” ingredients.