https://www.siliconvalley.com/2022/08/09/blow-biden-must-not-be-shy-about-shouting-about-his-recent-wins/

Media narratives are driven by trajectory.

Things get better or worse. People rise and fall. Maybe there is an upstart sensation who threatens the establishment. Maybe there is a spectacular fall from grace. Maybe there is a comeback. Regardless of the story, the direction of movement is what matters.