https://www.siliconvalley.com/2022/03/31/larry-magid-with-or-without-cable-streaming-costs-can-add-up/

I’m old enough to remember when the only TV you could watch was free. Once you bought your set and antenna, the only cost was the electricity to power your set.  When cable first became available, there was a running joke that no-one would pay for TV or water. Both are now multibillion-dollar industries.

When it comes to paying for TV, you can easily spend $100 a month or more on cable and streaming services. For some it can be a lot more, even if you are a so-called “cord cutter” who consumes all your content via streaming rather than cable or satellite TV.