https://www.siliconvalley.com/2023/02/09/united-airlines-super-bowl-ad-denver-southwest-airlines/

Coloradans watching Sunday’s Super Bowl game will see a brief replay of the air travel meltdown that wreaked havoc at Denver International Airport and across much of the country around Christmas.

United Airlines, DIA’s No. 1 carrier, is using the 30-second spot to highlight its performance in a way that takes a subtle dig at its No. 2 rival in Denver, without naming Southwest Airlines.