https://www.mercurynews.com/2022/11/22/christmas-in-the-park-becomes-a-new-tradition-for-san-jose-family/

Christmas in the Park has been part of Genevieve Hismatullin’s holiday memories in San Jose for as long as she can remember. And when she returns to Plaza de Cesar Chavez for Christmas in the Park’s opening night and tree-lighting Friday, she won’t be just as one of thousands of San Jose families continuing a holiday tradition.

Kyla and Action Urgent Care, the AI-driven telemedicine app and in-person urgent care company she and her husband Garick Hismatullin founded, is the presenting sponsor. The story of how her family-run local business ended up in a spot normally held by big corporations like Southwest Airlines brings together both Genevieve Hismatullin’s memories and her family’s experience through COVID-19.