https://www.siliconvalley.com/2022/09/02/meet-dr-strawberry-the-california-scientist-behind-the-worlds-most-interesting-berries/

Some people look at a strawberry and see a thing to dip in whipped cream. For Phil Stewart, it’s different: He sees potential.

“There are just a lot of fun traits to play with,” he says. “And cultivated strawberries are just the tip of the iceberg. It’s fun to think of what we can work with in terms of wild material.”