Niles: Why Disney’s Star Wars hotel was too much, for too few
https://www.siliconvalley.com/2023/06/13/niles-why-disneys-star-wars-hotel-was-too-much-for-too-few/
Disney rarely suffers major, expensive flops in its theme parks segment. But the company just took a big loss with its announced closure of the Star Wars Galactic Starcruiser at the Walt Disney World Resort.
The company said last month that it will close its award-winning “Star Wars hotel” this fall, just a year and a half after the property opened in early 2022. Star Wars Galactic Starcruiser is a two-night interactive experience that is meant to simulate a cruise in space, with character encounters and a “port call” to the Star Wars: Galaxy’s Edge land in the Disney’s Hollywood Studios theme park. It’s pricey — costing up to $6,000 for a family of four.