Engineering a better salad for Silicon Valley
https://www.siliconvalley.com/2023/05/03/engineering-a-better-salad-for-silicon-valley/
It’s late morning, and the salad orders are rolling in, keeping several kitchen staffers busy behind the Santa Clara walls where a large painted radish has sprouted. That’s the branding for The Good Salad, a takeout and catering concept so popular and so highly rated that it’s landed on Yelp’s list of the Bay Area’s top 100 places to eat.
The culinary venture was launched in 2021 by founder-CEO Sanad Al Souz, an engineer who decided to jump into entrepreneurship after six years in tech. He brought his skill set — expertise in process, quality control and user experience — to the business and hired a chef to help create the menu of meal-size salads that feature regional produce, dressings made in-house and an astonishing 42 customizable ingredients.