How those ubiquitous 20%-off coupons backfired on Bed Bath & Beyond

How those ubiquitous 20%-off coupons backfired on Bed Bath & Beyond

a year ago
Anonymous $5YzO3NGzaX

https://www.siliconvalley.com/2023/04/25/how-coupons-backfired-on-bed-bath-beyond/

For decades, blue and white paper coupons defined Bed Bath & Beyond’s brand, popping up everywhere from the movie “Old School” to notorious mobster Whitey Bulger’s junk drawer.

But the iconic 20%-off coupons, which became known as Big Blue, ultimately contributed to the cornerstone retailer’s fall into bankruptcy. On Wednesday, Bed Bath & Beyond will stop honoring Big Blue coupons for good.

How those ubiquitous 20%-off coupons backfired on Bed Bath & Beyond

Apr 25, 2023, 10:17am UTC
https://www.siliconvalley.com/2023/04/25/how-coupons-backfired-on-bed-bath-beyond/ > For decades, blue and white paper coupons defined Bed Bath & Beyond’s brand, popping up everywhere from the movie “Old School” to notorious mobster Whitey Bulger’s junk drawer. > But the iconic 20%-off coupons, which became known as Big Blue, ultimately contributed to the cornerstone retailer’s fall into bankruptcy. On Wednesday, Bed Bath & Beyond will stop honoring Big Blue coupons for good.