https://www.mercurynews.com/2021/04/24/after-70-years-san-joses-first-family-of-ice-cream-ending-their-sweet-run-but-treats-legacy-will-continue/

After 70 years of sweetening lives, San Jose’s first family of ice cream is retiring from the business.

Later this week Bob Mauseth and his siblings will close the small Treat Ice Cream factory on South 19th Street, where the creamy concoctions have flowed into the instantly recognizable tubs since 1951, the year their parents — Alfred (aka “Mr. Treat”) and Dorothy — founded the business.