https://www.siliconvalley.com/2021/08/17/new-guide-to-signs-worth-seeing-and-saving-in-downtown-san-jose/

There’s a lot of attention on downtown San Jose right now, especially with plans moving forward for Google’s big Downtown West development over the next decade. So why not draw some attention to the eye-catching and often historic signs that still exist in the city center?

That was the idea behind the San Jose Signs Project’s new Downtown San Jose Walking Tour guide, a booklet stuffed with photographs and background information about the signs we may walk or drive past every day. It includes the big, obvious ones like the rooftop signs for the Hotel De Anza and Westin San Jose (known for decades as the Sainte Claire Hotel); the Original Joe’s neon that brings a whole corner to life at night; and the towering blade sign for the California Theatre, a near-perfect replica of the original 1927 vertical sign.