https://www.eastbaytimes.com/2019/12/05/how-california-is-rewriting-the-law-on-online-privacy/

By Laurel Rosenhall, CalMatters

Our actions online have created a vast trove of information worth billions of dollars. Every time we search, click, shop, watch, send, receive, delete or download, we create a trail of data that companies can use to figure out our tastes and interests. We also hand over information when we use social media or loyalty programs at our favorite stores.