https://www.mercurynews.com/2019/11/04/facebooks-new-logo-is-as-generic-as-the-company-isnt/

For a company that has used the motto, “Move fast and break things” to describe its business philosophy, Facebook is dialing things down a bit with regards to its new, very simple-looking logo and brand.

Monday morning, Facebook revealed a new logo that the company’s Chief Marketing Officer, Antonio Lucio, said in a statement would provide “a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences.” And in order to do that, Facebook is going about as minimalist as possible with the look of its new brand.