https://www.siliconvalley.com/2019/09/10/apple-sets-4-99-a-month-price-for-apple-tv-streaming-service/

Apple on Tuesday kicked off its annual holiday season push by revealing more details about how it intends to make a splash in the streaming television market with its upcoming Apple TV+ subscription service.

Apple CEO Tim Cook said the Apple TV+ will make its debut Nov. 1, with some original programming and other TV shows and movies. In a move meant to undercut its competitors and establish a foothold in the streaming TV market, the tech titan is charging only $4.99 a month for Apple TV+.