https://www.siliconvalley.com/2019/08/22/apple-looking-to-new-iphones-to-spur-upcoming-holiday-sales-report/ > Apple may be putting more emphasis on services such as Apple Music and its upcoming Apple TV+ streaming television offering, but that doesn’t mean the tech giant is giving up on its iconic products in any way. > As an example of that, Apple is expected to hold an event in September in which it will unveil not only new models of the iPhone, but revamped iPads, a new Mac laptop, and give details on other new products that could be on store shelves in the coming weeks. Bloomberg reported details of Apple’s plans on Thursday citing “people familiar with the situation.”