https://www.mercurynews.com/2019/08/20/apple-streaming-service-could-cost-9-99-per-month-report-says/

Apple reportedly setting itself up for a battle of the new streaming services this fall when it launches its upcoming Apple TV+ subscription TV service.

A report from Bloomberg cited “people familiar with the matter” as saying Apple intends on Apple TV+ going live in November, and costing $9.99 a month after a free trial period for subscribers. Apple takes a similar approach with its Apple Music service, giving subscribers three months of service for free before charging $9.99 a month.